On 1 December 2020, Profile did a Q&A Webinar on Podcasts. It was a slightly different format to our usual webinars – being in a ‘podcast-style chat’ rather than with slides. The result was really engaging.
Our panelists were: Elliot Moss – Partner and Director of Business Development –Mishcon, Susan Pettit – Managing Director – Epigram and Nick Payne – Deputy Head of Sales – Roxhill Media.
Click here for a 3 minute video of Elliot talking in the webinar.
Some snippets and links to take away:
What you need to make a podcast: Use your smart phone, with a Blue Yeti USB Microphone with a Mic foam cover pop filter and the easiest software to use is Squadcast or, if you’re willing to teach yourself, a more professional software is Audacity For post production tidying up premiere-pro was recommended.
The process of making a podcast: Have a conversation and record it – it’s all about content and needs to be engaging. Create the right environment to make the the best possible quality – it needs to sound brilliant with no echoes. It should be easy listening, valuable and a good fit with the listener. It should not be a sales message – podcasts are not adverts, so no flogging. Create an interesting subject for your podcast.
Other tips: Get organised before you start and have a practice to check quality and get rid of any nerves. You could have a third person behind the scenes coming up with questions to keep the content flowing. You could create a jingle (music or voice) to make your podcast sound more like the radio. Engage clients in the process of making a podcast so that they have the sense of ownership – they will tell colleagues and family and feel good about themselves after making the podcast. Make sure you relate to humanity in your podcast – listeners prefer someone likeable and to be able to relate to that person.
Planning and Content: Think – What are we trying to achieve? Who is the audience? What do we want to think or feel? What do we want the listeners to do? How are we going to measure success? Which segment of my audience do I want to appeal to? What are the key messages? Who are the people who can help me deliver them?
It’s more about ‘who’ and not ‘how many’. Your podcast needs to form part of a coherent marketing strategy. Listeners need to know where to find your podcast as there is no timing schedule.
Measuring success: It is quite difficult to measure success as you can’t see viewing numbers (unless the podcast is a copy of a webinar). However, you can look at your analytics and see where the numbers spike.
Podcast length: This depends on the topic and sometimes 2 minutes is enough, but generally 10-15 minutes or 20-25 minutes is optimal. One idea was to give people a choice by editing the podcasts into different lengths.
Finding a good podcast: Roxhill Media have a database of high quality podcasts, mainly for PR and journalist purposes – Contact Nick Payne above.
If you would like to listen to our Profile Q&A Webinar please contact firstname.lastname@example.org