It was a pleasure to welcome Profile members and guests to Trowers & Hamlins in London for Future Trends in Property Branding, a thought-provoking fireside chat featuring branding expert Nick Hughes in conversation with Kim Tasso.
The discussion explored how real estate brands are evolving in response to digital transformation, AI, sustainability, trust and changing client expectations. Nick shared stories and insights from his experience, prompting conversation around personal brands, corporate reputation and long-term brand value.
The session generated lively discussion and audience participation, with attendees sharing perspectives on the challenges and opportunities facing marketing and business development professionals across the sector.
Thanks to the team at Trowers & Hamlin lawyers for their excellent hospitality hosting the event.
For those who would like to explore the discussion in more detail, Kim Tasso has written a full review of the event, highlighting many of the key themes and takeaways.
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