The first of Profile’s development visits took place on 8 June at Battersea Power Station. A wide range of people from across the property industry came to ‘The View’, the appropriately named marketing suite adjacent to the old power station to hear from CEO, Rob Tincknell, Head of Leasing – Jo Skilton and Chief Development Officer, Dave Twohig.
The View is a very high tech marketing suite, with walk through CGI’s, interactive models and a large scale movable model of the power station. Also just released are the new show apartments by both Frank Gehry and Norman Foster, which attendees were shown round.
Rob Tincknell outlined the iconic history of the power station site, which forms the hub of the largest regeneration scheme in central London. Nine Elms is a truly mixed use community, with 43% of the scheme comprising commercial space. It boasts a staggering 1.2milion sq ft. of retail and leisure, compared with Westfield’s 1.4 million sq ft. Rob also talked about the new £6 million charitable foundation and how the local community played a key part in the formation and future of the scheme. The power station is due to open in 2020.
Jo Skilton went on to talk about the first phase of development, Circus West, and how they are aiming to create a village feel, with local traders rather than larger chains over two floors of retail. There’s also some very large office spaces, which is attracting European businesses to base their head offices there. Finally, Dave Twohig, who contributed to the Placemaking guide, outlined the public realm and how to create a sense of community and a destination space. The new six-acre park at the front of the scheme can fit 20,000 people and hosts a variety of events throughout the year.
The second development tour is on 6 July at Wembley Park. Please contact Jane Mitchell to book a place.